The Management of Marketing book
The Management of Marketing. Michael Thomas Wilson
====================================================
Author: Michael Thomas Wilson
Published Date: 01 Oct 1989
Publisher: Taylor & Francis Ltd
Original Languages: English
Format: Paperback::192 pages
ISBN10: 0704506092
ISBN13: 9780704506091
Publication City/Country: United Kingdom
Filename: the-management-of-marketing.pdf
Dimension: 187x 243x 12.7mm::380g
Download Link: The Management of Marketing
====================================================
Author: Michael Thomas Wilson
Published Date: 01 Oct 1989
Publisher: Taylor & Francis Ltd
Original Languages: English
Format: Paperback::192 pages
ISBN10: 0704506092
ISBN13: 9780704506091
Publication City/Country: United Kingdom
Filename: the-management-of-marketing.pdf
Dimension: 187x 243x 12.7mm::380g
Download Link: The Management of Marketing
====================================================
The Management of Marketing book. Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value' (Kotler and Keller, 2008: 5).
Avalable for free download to Any devises The Management of Marketing
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